In a groundbreaking collaboration, leading AI photo editing app PhotoRoom has partnered with Google Cloud, aiming to revolutionize image generation by significantly speeding up the process while reducing costs. Recognized as the “fastest generative AI provider in the commerce space,” PhotoRoom’s software empowers businesses to create and edit product images for e-commerce platforms with utmost efficiency.
Through this partnership, PhotoRoom plans to leverage Google’s A3 supercomputers to enhance AI performance. The integration of these powerful computing resources will dramatically reduce product photography production times for small businesses and entrepreneurs, slashing them from days to less than an hour, all while maintaining impeccable accuracy and quality.
Product photography and editing play a vital role in the creation of commercial content, demanding high-quality visuals produced rapidly. PhotoRoom’s photo editor simplifies image manipulation, allowing companies to enhance product shots and incorporate AI-generated backgrounds. The platform also offers free photo editing tools like background and object removers.
Highlighting the exponential growth in generative AI usage, Matthieu Rouif, CEO of PhotoRoom, stated, “We’re already processing 2 billion images per year, and we expect that to double in 2024 as more businesses adopt PhotoRoom’s generative AI technology. Google Cloud provides the ideal foundation for our continued success with its scalable infrastructure, flexibility, and sustainable approach.”
The utilization of Google Cloud’s A3 instances proves to be a compelling choice. Unveiled in May 2023, these state-of-the-art GPU supercomputers are designed to train and deliver the most demanding AI models for generative AI and LLMs. This partnership not only benefits PhotoRoom but also strengthens Google’s B2B focus, solidifying its commitment to democratizing artificial intelligence on a global scale.
Mark Lohmeyer, Vice President and General Manager of Google Cloud expressed enthusiasm about the collaboration, stating, “We’re thrilled to offer Google Cloud’s industry-leading infrastructure, foundation models, and AI tooling to PhotoRoom. This partnership will enable the company to build, train, and deploy AI creatively, reliably, and at scale.”
Together, PhotoRoom and Google Cloud are set to reshape the landscape of AI-powered image generation, empowering businesses with unparalleled speed, accuracy, and cost-efficiency.